Shrugging, Donovan Ravens scratched the back of his head. As CFO of the globally successful Ravens Cosmetics in Miami, he understood why people were interested in the dynasty—the family, though, not him. Donovan ran numbers, approved budgets and attended company functions. These events, it just so happened, took place at fashion shows and photo shoots. With the company celebrating over fifty years in the business, marketing and advertising had changed. This social-media-savvy generation wanted an up-close look at the entire family through their website. It used to be family photos every other year and placed in traditional magazines like Ebony, Essence and Jet. Now the world wanted to meet each member of the family on a daily basis through Instagram, Twitter and reality TV. The updated website for Ravens Cosmetics offered short videos with a candid look into the life of each member of the family. “I guess. There’s not much interesting about my life.”